Maritime Leadership – Beyond Designated Person Ashore (DPA)


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It appears the maritime leadership is limited to the DPA/DP (Designated Person Ashore). The worst is when senior leadership of a company, washes its hands off, of the leadership role, by assuming a DP will do all that needs to be done! The ISM (International Safety Management) Code, in clause 4 defines the role of the DP (designated person).  It is to be remembered that the DP is indeed the link between the company and those on board, to the extent decided by the leadership/ ownership of the maritime company. The DP with clause 4 of the ISM Code has his/ her role defined as the link. However, there is much more to it. There is a kind of upstream and downstream relationship between the safe operations of a vessel, and the leadership exercised by the shipping company. The DP can represent and do his best in meeting objectives if he/she is resourced and supported by the leaders. Maritime leadership is strengthened by the contribution of the DP. This is particularly true when a tragedy occurs, and the crisis management team is called to minimize the aftermath of the tragedy and hands-on dealing with the tragedy. The DP as part of the crisis management team and must play a lead role in providing his/ her experience, expertise to ensure the situation does not worsen. DP should be competent, involved and participate in designing the safe operations of the vessel as also to predict the risks and trends from the available company and industry data and make timely recommendations, to ensure tragedies do not occur. But once they occur the same detailed knowledge has to be used to meticulously plan the response actions.

The leadership of the company, particularly when not from the marine background, should orient itself to matters maritime during good times. It is in normal good times that the relationship of confidence has to build with the DP. Regular access to the TM (top management) of the company by the Designated Person Ashore, makes teamwork smooth in a crisis situation. The leadership working together with DP and the team is able to ensure the company’s safety objectives, environmental policy implementation and functional requirements are met. Regular drills and exercises and analysis of situations ensure that the lessons learnt thereof, are used as input for further planning and resourcing.  Clause 4 of ISM Code is not just a job description basis for the DP, but also an input to the leadership to see where they fit in so that the support when required can be provided in a crisis without delays in a crisis. Building trust is a responsibility both the DP and the organization must build. There is much more to this dynamic leadership role. Meeting the safety, prevention of human injury or loss of life, and avoidance of damage to the environmental objectives of the company given in clause 1.2 of the ISM Code are the DP’s responsibilities. He/ she is the implementer of safety and environmental policy as given in clause 2 of the ISM Code. This however cannot be achieved without resources and support from the company top leadership.

Emergency preparedness is a requirement of the ISM Code. Clause 8 of the ISM Code requires implementation on board, with office support lead by the Designated Person Ashore and resourcing provided by the top management of the company. The DP with his/her team brings the considered opinion as input to the organizational decision-making body. Making preparations for being able to respond to emergency situations at sea needs forethought in appreciating the risks, and preparations in advance. It starts with recognizing the hazardous situations, creating the procedures, conducting drills and exercises, and learning lessons from exercises conducted, other industry inputs, similar occurrences anywhere. Data drives risk appreciation and trend recognition. Managements have to look ahead at possible crisis and be prepared with timely quick response.

Crisis if handling well, requires and brings out clearly that not just competence, but motivation and leadership are all of the utmost importance. As primary consultants in the field of maritime work,  QMII (www.qmii.com ) has worked on crisis management, handling media, and building teams for over 30 plus years now. Our experience shows clearly that a leadership team working with not just the Designated Person Ashore, but all departments in a participatory manner determines the success of addressing a crisis.

Safe operation of ships and prevention of pollution requires dynamic leadership at the company level with the involvement of the DP using the expertise in the ISM Code and SOLAS as also other relevant IMO conventions, as also Flag State advises to formulate robust, well thought out plans for crisis management.  A process-based management system approach is most important. “If an organization can do not describe what they do as a process, then they do not know what they are doing,” it is to be remembered that behind every casualty at sea are many detentions, and behind them indicators like Major NCs (non-conformities) and near misses. The maritime leadership with Designated Person Ashore included must lead to prevent a crisis.

Defining Measurable Objectives/ Metrics to Drive Continual Improvement


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Measurable objectives are an essential input for all levels of the management and come from the top management (TM). These objectives guide personnel at the work level to help ensure the success of a management system. The need for a set of value-based metrics is met by looking carefully at the company policy (based on the strategic direction) and then drawing the measurable objectives from it.

My thought is for any organization giving more than the desired value is a challenge! Values in today’s business world are often related solely to the ROI (Return on Investment). Providing value to the customer is a goal. The question is at what cost? Due to budgetary concerns, no organization wants to do more than what is required. Availability of funds is input to the design of the final product and or service. Consequentially, the values that an organization sets for itself must be based on trying to meet the objectives and expectations of the customers, or the statutory bodies (if relevant) within the constraints of the resources. Where a statutory body is involved, it is the vital responsibility of that body to precisely define expectations and what metrics they will accept.

My opinion is that the statutory bodies such as the FAA, FDA, EPA, and USCG, would have concerns about continual improvement by the external service providers. It is therefore critical to conduct an analysis and conduct management reviews internally to achieve the intended purpose of Clause 10.3 of ISO 9001:2015. However, it all starts with defining, providing and monitoring these clear expectations. This means that the statutory body should provide guidelines for stated requirements, as the IMO does in the ISM Code, within Resolution A.1118(30) & MSC-MEPC.7/Cir8. In a similar manner, the USCG could provide clear guidelines for TPO (Third Party Organization) and for the towing companies for the Subchapter M.

Statutory bodies, understandably, may struggle with defining their policy in the initial stages and clearly converting it to a set of measurable objectives (Value based metrics) for external providers. The need for the Leadership (TM) is to spend time and resources well at the plan stage of the PDCA cycle (Plan-Do-Check-Act) by understanding the context of the organization (Clauses 4.1 and 4.2 of the ISO 9001) and appreciate the various risks (Clause 6.1 of ISO 9001) keeping the customer focus in mind. The Standard here provides useful clauses to make the decision. An objective audit of the internal procedures of the statutory body (Clause 9.2 of ISO 9001) would provide the inputs for the Management Review (Clause 9.3) and ensure a robust decision-making process. This then should be followed by regular audits of the organization to which the processes have been outsourced (meeting the requirements of Clause 8.4.1 and 8.4.2 of ISO 9001). The organization which provides the outsourced service or product needs the information in terms of clause 8.4.3 to perform to the total satisfaction of the statutory body. As such providing clear requirements is a vital role of the statutory body.

Once requirements are clear, then the organization providing a product or service will use these inputs to design their Policy (Clause 5.2 of ISO 9001) 5.2.1d. This policy would then ensure that the feedback loop will help to drive continuous improvement efforts of the QMS. This policy would then provide the framework for the “value-based metrics” which in Quality terms would be the measurable objectives in terms of clause 6.2. Both 6.2.1 and 6.2.2 would put the organization on the correct path to success. The statutory body would vigorously and regularly audit the correct implementation itself or by using an independent professional service provider.

In effect, what this means is that just being certified to e.g. ISO 9001:2015 is not enough for any organization. What is required is a functioning PBMS (process-based management system) based on the chosen standard and other criteria implemented by committed leadership and motivated manpower.

(The author Dr. IJ Arora, is the President and CEO of QMII)